Do you read the blurbs on the back covers of books? You know, the compliments from authors and the press, who say “This will knock your socks of.” “Best book ever!” I remember, early in my publishing studies, we were having a class discussion about the reasons why readers choose to buy books. A colleague remarked, “You don’t look at the back cover—you look inside the book. No one looks at the back cover! It’s all going to be praise; everyone knows that.”
Actually, I do read the back covers of books, but to my colleague I admit that what I find on the back doesn’t affect my decision to buy. I suspect many people in and out of the industry, but especially publicists and book marketers, peek at the blurbs out of an interest in how each book is promoted.
One afternoon, I happened to have my copy of The Once and Future King on my bookshelf back cover forward. I began to read the blurbs and got to thinking of trends in back cover copy: what works, why it works, when it works. This is a subject worthy of much study. For today, I thought I would just include some of the interesting blurbs that I have found.
Praise for my copy of The Once and Future King is quite effusive.
“From the glorious jungle of Malory, T.H. White has carved a dramatic, human and even Freudian story. He has treated it with the inimitable extravagance of THE SWORD IN THE STONE and yet has struck a tragic note where this is needed…” — Basil Davenport, Book of the Month Club
I find the vocabulary interesting; we don’t expect to see the words “Freudian story” and “inimitable” on the backs of modern works. (Do we?)
“If I ever read a book that, in my belief, is destined to outlive the triviality, the vulgarity and the tawdriness of our time, to lighten our darkness and redeem our faults in the eyes of our far-distant posterity, it is this great work of Mr. White’s…” — John Connell, London Evening News
Wow. I like that one.
“What a noble achievement…a near-masterpiece; and the ‘near’ is put in only as an antidote to reviewers’ rash (blurbitis vulgaris).” — John Davenport, the Observer
Pretty clever there. This one, in particular, strikes me as a blurb from a bygone era.
The sources of these quotations are also interesting. In our time, we hear of subscription book clubs diminishing and newspapers disappearing. How many of these organizations are still around?
Here are some blurbs about my most recent read, The Book Thief.
“The Book Thief is unsettling and unsentimental, yet ultimately poetic. Its grimness and tragedy run through the reader’s mind like a black-and-white movie, bereft of the colors of life. Zusak may not have lived under Nazi domination, but The Book Thief deserves a place on the same shelf with The Diary of a Young Girl by Anne Frank and Elie Wiesel’s Night. It seems poised to become a classic.” — USA Today
“Zusak doesn’t sugarcoat anything, but he makes his ostensibly gloomy subject bearable the same way Kurt Vonnegut did in Slaughterhouse-Five: with grim, darkly consoling humor.” — Time Magazine
“One of the most highly anticipated young-adult books in years.” — the Wall Street Journal
In the first two reviews, note the name dropping, as it were: the connection of The Book Thief to valuable and highly respected works about World War II. “Poised to become a classic” strikes me as going overboard, but it sounds very exciting.
I wanted to include a Newbery-winning book here, so I picked up Dear Mr. Henshaw.
“A first-rate, poignant story…a lovely, well-crafted, three-dimensional work.” — the New York Times Book Review
“Cleary succeeds again. Her sense of humor leavens and lightens.” — School Library Journal
I love this reviewer for his or her refined use of words in the alliteration and rhythm of “leavens and lightens.” It is amazing what a talented reviewer can accomplish in very few words.
“Capably and unobtrusively structured as well as valid and realistic.” — Kirkus Reviews
A more practical, less poetic review is this. Yet it touches on qualities that seem generally valued in young adult literature.
Wise book marketers and publishers know that every inch of the front and back cover can—and should—be used to make a sale. Even a book’s spine is important! When readers browse the shelves of a book shop, what do they see first? Indeed, I knew a book designer who made a special study of trends in spine design and used what she learned to great effect.
This is one reason why books never cease to fascinate me. They are admirable works within and without: both their content and physical form are valuable.
. . .
Cleary, Beverly. (1983) Dear Mr. Henshaw, illustrated by Paul O. Zelinsky. HarperTrophy, New York.
White, T.H. (1958) The Once and Future King. Book Club Edition, G.P. Putnam’s Sons, New York.
Zusak, Markus. (2005) The Book Thief, illustrated by Trudy White. Alfred A. Knopf, New York.